SAM ADVANCED MANAGEMENT JOURNAL

Black Swan to Phoenix: The Role of Dynamic Capabilities, Ambidexterity and Corporate Insight

Marc Sollosy

Citation: Sollosy, M.,(2021). Black swan to phoenix: The role of dynamic capabilities, ambidexterity and corporate Insight. SAM Advanced Management Journal, 86(3),47-57.

Abstract

The development of the Corona Virus (COVID-19) has had a wide-spread impact upon most all aspects of life. The rise of COVID-19 has been described by many as a Black Swan event. Black Swan events are quite rare with a seemingly low probability of occurrence. Because these high impact events are unpredictable, they frequently do not warrant precautionary measures. This paper attempts to provide insights and an alternative view of how best companies can survive, and even prosper in a Black Swan event/environment. While applicable to most industries and firms, it is of particular relevance to small and medium size enterprises (SMEs), regardless of industry.

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